Resume

JESSICA MARTINEAU // jessicamartineau.com  // jessicajonesmartineau@gmail.com

Freelance Web & Graphic Design / January 2014 – Present

  • Creates websites, logo design and graphic and print design for various corporations and clients.

 Getfused / User Experience Professional / January 2011 – January 2014

  • Conceptualize, design and build useful, usable, and detailed user experiences and interfaces based on an understanding of business goals and end user goals.
  • Create and execute design principles to ensure cohesiveness of user workflows and visual aesthetic.
  • Create design specifications and functional high fidelity prototypes using UI design standards, human factors, heuristics, and best practices to design the interface layer.
  • Collaborate with development team to ensure the technical feasibility of UI designs and guide the prototype through the development process.
  • Create high fidelity, interactive prototypes for cross platform displays and applications including desktop, tablet and mobile. Design for responsive / fluid designs as needed.

New England Sports Network / Web Designer / January 2009 – January 2011

  • Redesign NESN.com from conception to final implementation. NESN.com is now the number one television station website in New England.
  • Lead on overall visual presentation of NESN.com. Create all graphic material that supports editorial content, sales sponsorships and new technological integration layouts.
  • Collaborate with Sales team on conceptualizing personalized online opportunities for clients using data analysis.
  • Designed and implemented homepage takeovers as a unique and effective online selling opportunity.
  • Wireframe and design custom editorial packages in order to create an informative and user-friendly experience.
  • Create innovative design that is compelling and user-friendly in order for NESN.com to continue to maintain and attract a growing community that will incorporate NESN.com into their daily digital routine.

Boston Magazine and Philadelphia Magazine / Online Producer / April 2007 – January 2009

  • Co-created, delegated and supervised online content production for both bostonmagazine.com and phillymag.com.
  • Played a key role in architecture and design sponsored online programs and micro-sites.
  • Strategized ways to increase traffic and user activity. Developed interactive guides that were beneficial to users while including web exclusive content that differed from the magazines.
  • Managed project plans based on requirements, milestones, available resources and company priorities.
  • Implemented SEO best practices on both websites and micro-sites.
  • Managed team, budget, and online efforts while direct supervisor was on maternity leave.
  • Delegated maintenance responsibilities to online editors in both cities.
  • Reorganized the IA of the company e-newsletter. In three months the click thru rate increased from 26% to 31%.

Legal Sea Foods Corporate Office / Web Marketing / January 2005 – March 2007

  • Championed the overall information design for Legal Sea Foods website. The first restaurant website nationwide to be certified by the National Federation of the Blind.
  • Analyzed audience’s information and functional needs to create wireframes, site maps, feature lists, mockups, working prototypes and other artifacts to describe the intended user experience.
  • Leveraged outstanding talents in client relations to gather requirements from various departments and identify design preferences, determine project schedules and relay information to interactive designers.
  • Custom designed and developed weekly company e-newsletter.

SKILLS

UI / UX Design, Axure, Adobe CS4, HTML, CSS, Microsoft Word, Excel, PowerPoint, Search Engine Optimization, highly detail oriented and organized, self directed and dependable, highly versatile with well-honed multitasking abilities

EDUCATION

Certification in Web and Graphic Design / Boston University Center for Digital Imaging and Arts, Waltham, MA 2008

Bachelor of Arts – Advertising / Suffolk University, Boston, MA 2005

 

 

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